The Repo

Reading Is Fundamental Fundraiser


Written by Jenn on June 18, 2014

Posted in: announcements


We are proud to be a sponsor of Reading Is Fundamental. This organization does wonders to promote literacy by providing books to underserved children in Los Angeles. RIF is in another year of fundraising with the help of Macy’s. Check out all of the details below!

Get Ready! Get Set! Go! Macy’s “Be Book Smart” Starts tomorrow!

What is “Be Book Smart”?

RIF has partnered with Macy’s to create Be Book Smart, a national partnership to raise awareness and support of children’s literacy. This effort helps RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties. This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community.

This year’s campaign has a special focus on summer reading. Research shows that reading books during the summer is the most effective way for a child to maintain and even improve their literacy skills. Each coupon sold during the campaign provides a book for a child and just as important, the spark to keep them reading during the school year and all summer long.

From June 18 –July 13, 2014, Macy’s customers can give $3 to provide a book for a child in need and receive a coupon for $10 off* a $30 in-store purchase at any Macy’s nationwide. Macy’s will give 100% of every $3 to RIF.

Now in it’s 11th year, the Be Book Smart Campaign has raised more than $30 million and provided over 10 million books to kids.

Why Support the Campaign

Reason #1: By supporting RIF at Macy’s, you are helping provide free books and literacy support to children in underserved communities. All children need access to books and to be exposed to reading at an early age to prepare for success in school and life. And for many of the children RIF serves, their RIF books are their only books.

Reason #2: Macy’s will thank you with a $10 off coupon* valid on eligible purchases of $30 or more!

Reason #3: You’re a Book Person and helping kids make you feel good.

Last year RIFSoCal was able to purchase 56K books – for no cost – from our participation in the promotion. Between Board, staff and volunteers, we will visit 41 Macy’s stores this year to talk about RIF, Be Book Smart and the importance of bringing children and book together.

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